Infor enters football market with Dortmund partnership

Software company Infor has entered into a partnership with German Bundesliga football club Borussia Dortmund.

The deal, the length of which was not disclosed, names Infor as Dortmund’s official software partner.

Infor will benefit from in-stadium branding as part of the agreement, along with digital advertising and hospitality packages.

The deal marks Infor’s first with a professional football club. The company recently agreed a deal to become the jersey sponsor of NBA basketball franchise the Brooklyn Nets.

The Dortmund partnership was brokered by the Lagardère Sports agency.