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Impact partners Staples Center, Kings

Business process optimisation firm Impact has linked up with AEG to sponsor the Los Angeles Kings and the NHL ice hockey franchise's Staples Center home. 

Under the agreement, brokered by AEG Global Partnerships, Impact has been named an official partner of Staples Center and the Kings.

Under the multi-year deal, the LA venue has opened the first Impact-branded hospitality space. The Impact Sports Bar & Grill, located on the main concourse, opened yesterday (Thursday) and features more than 30 television screens.

In addition, Impact branding and signage will feature throughout the interior and exterior of the restaurant.

The sponsorship will also cover Impact’s presence at all LA Kings home games at Staples Center, including dasher boards and LED advertising, as well as various hospitality elements.