To access this content requires a subscription
Please login with an account that does have access, or contact our sales team on
+44 (0) 20 7265 4100 or email webhelp@sportbusiness.com
Latest Analysis
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
Under Armour breaks into Premiership with Wasps deal
US sportswear company Under Armour has signed its first partnership with an English Premiership rugby union club after agreeing a multi-year deal with Wasps.
Wasps agrees new shirt deal with CVS
London Wasps have announced a shirt sponsorship deal with business rates advisors CVS ahead of the forthcoming Premiership Rugby season.
WRU seals record deal through Admiral renewal
Insurance company Admiral has agreed a two-year extension to its status as the main sponsor of the Welsh Rugby Union.
Fiji Rugby hails ‘superior’ Nike kit deal
US sportswear manufacturer Nike has agreed a deal to become the official kit supplier of Fiji Rugby