Huddersfield snap up new sleeve sponsor

Asian media company Leisu Sports has agreed a deal to become English Premier League football club Huddersfield Town’s new sleeve sponsor.

The new deal covers the 2018-19 season. Leisu Sports is an existing sponsor of the club and served as its Asian media partner during the 2017-18 campaign.

The company’s branding will appear on the left sleeve of Huddersfield’s playing and replica shirts. Leisu Sports replaces legal services company Pure Business Group as the Yorkshire club’s sleeve sponsor. Pure previously served as the club’s main shirt sponsor before becoming sleeve sponsor last summer.

Huddersfield’s commercial director Sean Jarvis said: “This is another fantastic commercial deal for the club and will continue to help put Huddersfield Town on a global platform in territories such as Asia.”

Last season was Huddersfield’s first in the Premier League, with the club finishing in 16th place.