Soft drinks giant Coca-Cola has signed a three-year extension to its partnership with German Bundesliga football club TSG Hoffenheim.
The company will continue in its role as a ‘business team partner’ of Hoffenheim, alongside the likes of Intersport, Sovanta, NetApp, LTS and Prowin International.
Coca-Cola will also retain pourage rights to non-alcoholic beverages inside the team’s Rhein-Neckar-Arena home stadium. In addition, Coca-Cola will continue to work with Hoffenheim on a series of fan-based campaigns and promotions.
Hoffenheim is currently third in the 2016-17 Bundesliga after a 1-1 draw with Bayern Munich on Saturday.