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Head Penn extends premier deal with BNP Paribas Open

Sports equipment manufacturer Head Penn has extended its Premier Sponsorship with the BNP Paribas Open, the largest ATP Tour and WTA combined two-week tennis event.

With the new multi-year agreement, Head Penn will remain the Official Racquet and Ball of the event, providing Penn Tour tennis balls for all the matches and on-site promotions throughout the tournament.

In addition, Head Penn will continue to have a strong retail presence on-site at the Indian Wells Tennis Garden, offering fans an array of performance tennis racquets, string, accessories and tennis balls and autograph balls.

The 2019 BNP Paribas Open is currently taking place in California. Head Penn serves as a second-tier premier sponsor alongside Indian Wells, Audi, Masimo, Fila, Emirates, Oracle and Steve Furgal’s International Tennis Tours.

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The partnership is understood to be a three-season deal, from 2019-20 to 2021-22, and builds on AXA’s existing Global Partner agreement with Liverpool.

The deal is the largest ever sponsorship investment in UK women’s sport and comes less than a year after the league went fully professional in September 2018.

Under the five-year global deal, Oppo will become the first Official Smartphone Partner of The Championships, Wimbledon, as the event is officially known.

US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.