Tyre manufacturer Continental has renewed its partnership with German Bundesliga football club Hannover 96.
Continental, which has been a partner of Hannover since the 2002-03 season, will continue to benefit from branding exposure on various surfaces inside the team’s HDI-Arena.
The firm will also work with the club on a new digital communications package as well as run supporter initiatives such as driver safety courses and competitions to win VIP match tickets.
Hannover is currently 17th in the 2015-16 Bundesliga. Terms of the deal were not disclosed.