Handball Bundesliga club extends with long-running sponsor

German Handball Bundesliga club SC Magdeburg has extended its partnership with local energy company GETEC, its main sponsor.

The new two-year deal will cover the 2018-19 and 2019-20 seasons.

GETEC’s branding will continue to feature on the front of SC Magdeburg’s shirts as part of the agreement. The company also holds naming rights to the club’s GETEC Arena home.

SC Magdeburg finished the 2017-18 Bundesliga season in fourth place. GETEC has been a partner of the club since 2001 and began sponsoring its home arena in 2011.

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The partnership is understood to be a three-season deal, from 2019-20 to 2021-22, and builds on AXA’s existing Global Partner agreement with Liverpool.

The deal is the largest ever sponsorship investment in UK women’s sport and comes less than a year after the league went fully professional in September 2018.

Under the five-year global deal, Oppo will become the first Official Smartphone Partner of The Championships, Wimbledon, as the event is officially known.

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