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Hamburg signs new partner for sponsor venture

German Bundesliga football club Hamburg has added fastening technology supplier Reyher to its Hamburger Weg sponsorship initiative.

Reyher has agreed a three-year deal with the club covering the 2016-17 to 2018-19 seasons. The company had previously served as a business partner of Hamburg.

Reyher becomes the seventh partner to join Hamburger Weg, which groups together club partners for corporate social responsibility projects. It joins Audi, Care Energy, Emirates, HEK, NDR 2 and QSC.