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Google Cloud teams up with FA

The English Football Association (FA) has entered into a partnership with the Google Cloud division of technology company Google.

Google Cloud becomes the official cloud and data analytics partner of the English national team and St. George’s Park as part of the multi-year deal.

Under the agreement, the FA will share information through G Suite applications and use Hangouts as their main communication tool.

The FA will seek to use the partnership to transform and develop the game by applying advanced analytics on Google Cloud to find meaningful insights from their data.

The partnership will also aim to double female participation in football and make the sport a more inclusive environment, while helping enable winning England teams. The next step of the partnership will focus on the expansion of the FA’s Player Profile System to measure performance, fitness, training and form of players at all levels.

In February, Google Cloud signed its first partnership with a professional sports team through an agreement to back NBA basketball franchise the Golden State Warriors and its new Chase Center arena.

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