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Goldbach to sell Spengler Cup sponsorship rights


Hockey Club Davos, organiser of the Spengler Cup, has appointed the Goldbach Content & Sponsoring agency to help market sponsorship rights to the annual ice hockey tournament.

The Swiss agency will work with HC Davos to jointly market rights to the Spengler Cup, which has seen its past two editions cancelled due to the Covid-19 pandemic. Swiss newspaper Sonntagszeitung has been appointed as the tournament’s media partner.

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