US web-hosting company GoDaddy has agreed a deal to sponsor the International Table Tennis Federation’s (ITTF) World Tour.
GoDaddy will benefit through branding that will feature at sponsored events beginning later this month.
The governing body for table tennis will work alongside its partner to promote the sport’s events in countries globally.
GoDaddy will serve as the major sponsor of five World Tour events this year: the China Open in Chengdu from June 22-25, Australia Open in Gold Coast from July 4-7, Austrian Open in Linz from September 21-24, German Open in Magdeburg from November 10-12, and the World Tour Grand Finals from December 14-17 in a yet-to-be-announced destination.
GoDaddy sponsored two ITTF events in 2016 – the Women’s World Cup and the World Tour Grand Finals.
“We have found ITTF events to be an effective way of building relationships with small businesses and entrepreneurs, communicating the importance of having a strong online presence,” said Roger Chen, vice president of GoDaddy Asia.
“Table tennis is exceedingly popular in Asia, and resonates with the population in a unique way, and we are happy to extend our agreement with the ITTF for five more events this year.”