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German Ice Hockey Federation builds extension with main sponsor

Real estate investment company the Westminster Group has extended its partnership with the German Ice Hockey Federation (DEB).

The Westminster Group will serve as the body’s main sponsor for the 2016-17 and 2017-18 seasons after agreeing a new two-year deal.

As part of the deal, the company’s branding will feature on the jerseys and helmets of the German national team. The Westminster Group will also benefit from perimeter advertising during matches, print and online media exposure and various ticket packages.

The new deal will cover the International Ice Hockey Federation’s 2017 World Championship, which will be co-hosted by the German city of Cologne and Paris, France.

DEB president Franz Reindl said: “The new consolidated partnership with Westminster is a tremendously important pillar in the realignment of our sport. With Westminster we have found an example of strong and committed partner that matches its business philosophy perfectly with ours.”

The deal was brokered by the Infront Sports & Media agency, the DEB’s marketing partner.