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Generate Sponsorship co-founder Pratt joins EngageCraft

Rupert Pratt

Rupert Pratt, co-founder and former managing partner of the UK-based Generate Sponsorship agency, has been named as sales and marketing director at EngageCraft, a provider of digital fan engagement products for sports rights-holders, broadcasters and betting operators.

EngageCraft, which was founded in Lithuania, said today (Tuesday) that Pratt is tasked with “driving a new phase of growth for the international fan engagement business, following its acquisition in 2020 by a consortium of UK-based investors”.

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