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Galatasaray claims first for Turkish market with betting partnership

Turkish Süper Lig football club Galatasaray has agreed a sponsorship deal with online betting and gaming company Misli.com.

The deal names Misli.com as the official betting sponsor of the Istanbul-based club, with the business model said to be the first of its kind in Turkey.

The length of the agreement was not disclosed, but it will at least cover the 2017-18 Süper Lig season.

Misli.com vice-chairman Barış Tekin said: “With a world brand like Galatasaray, this is an innovative business association model that goes well beyond the classic sponsorship mentality. 

“By considering the concept of sponsorship with a brand-new approach, we have created a model based on an unprecedented revenue sharing rate in Turkey. This is based on the fact that fans of Galatasaray make profit on Misli.com and give Galatasaray Sports Club revenue from every chance game they play.”