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Freiburg signs betting partner for Bundesliga return

Bundesliga club SC Freiburg has entered into a partnership with sports betting company Lotto Baden-Württemberg ahead of its return to the top division of German football.

Lotto Baden-Württemberg has been named a premium sponsor of the club. The length of the deal was not disclosed, although Freiburg president Fritz Keller said the company would partner with the club “in the coming years regardless of the league”.

Under the agreement, the company will be promoted through pitchside advertising and in official club magazines. Online advertising campaigns and promotions will also be organised on match days.

In addition, Lotto Baden-Württemberg will serve as a co-sponsor of Freiburg’s women’s team.

Freiburg won the second-tier 2.Bundesliga last season to secure an immediate return to the top flight.