FAI bets on Ladbrokes partnership

The Football Association of Ireland has entered into a partnership with bookmaker Ladbrokes.

The two-year deal names Ladbrokes as the FAI’s official betting partner and is effective immediately.

The agreement will cover Ireland’s qualifying campaign for the 2018 Fifa World Cup in Russia and, should the team qualify, the tournament itself.

As part of the deal, Ladbrokes will benefit from extensive brand exposure during Ireland’s home games.

Ladbrokes is also the official betting partner of the English Football Association.