Travel booking company Expedia Group has agreed a deal to sponsor the Uefa Champions League club football competition.
Expedia will serve as the official travel partner of the Champions League for three seasons, from 2018-19 to 2020-21.
The group’s Brand Expedia and Hotels.com subsidiaries will front the agreement, which also provides sponsorship rights across the Super Cup, Youth League Finals and Futsal Champions League finals.
Guy-Laurent Epstein, Uefa Events marketing director, said: “Working with a data driven partner like Expedia Group offers exciting opportunities for us to explore as we look to expand our digital offering. As one of the world’s leading travel experts, Expedia Group’s experience in this field will be of huge benefit to Uefa and its partners, as we seek to grow the Uefa Champions League around the world.”
The deal completes the 2018-21 Champions League sponsorship sales process, with Expedia having joined banking group Santander as a new partner for this season.