Polymer materials manufacturer Covestro has been named a premium partner of the Deutsche Eishockey Liga, the top division of ice hockey in Germany.
The two parties have agreed an initial four-year deal, which will cover the 2016-17 to 2019-20 seasons.
As part of the deal, Covestro’s branding will appear on the playing surfaces of all DEL arenas, and on the referees’ helmets during games. From the beginning of the 2017-18 season, its logo will feature on the pucks used during matches.
Covestro’s branding will also appear in the backdrop of interviews and press conferences.
"The decision of such a leading and globally active polymer manufacturer shows that the DEL has developed into an attractive platform," Oliver Watermann, vice-president of international marketing sales at UFA Sports, the DEL's marketing partner, said. "Due to the large media and spectator interest, (the DEL) offers the best advertising opportunities for Covestro."