Crystal Palace teams up with Royale International

English Premier League football club Crystal Palace has entered into a global partnership with Hong Kong-based logistics company Royale International.

The multi-year deal names Royale International as the official logistics partner of the London-based club.

Royale International will be granted significant brand exposure at Palace’s Selhurst Park stadium on match days. The club said innovative campaigns will also be launched, along with engagements with local businesses and Royale International customers.

Royale International sales director Phil Murton said: “The decision to choose Palace was very simple for us; the tremendous global reach and visibility of the club across all continents gives us unrivalled access to a huge demographic throughout our key target markets.

“The club’s level of attention to detail and also the responsiveness and enthusiasm shown towards us already has given us great confidence that this will be a most fruitful partnership. This, coupled with the exciting brand of football in the most competitive league in the world, makes this a mouth-watering prospect.

“We strongly believe that this partnership will take our brand to the next level on the global stage and affirm our position as a global heavyweight in the logistics arena.”