Avios, Citroën, Gas Natural Fenosa, Littlewoods and Standard Life Investments are the shortlisted brands in the – the Business to Consumer – Media category for the 2014 ESA Excellence Awards to be decided this month.
The ESA Awards, organised by the European Sponsorship Association, recognise excellence within the sponsorship industry across Europe.
The Business to Consumer – Media nominees were entered for the following projects:
– Avios’ Big Reward’ campaign with UK broadcaster Channel 4 (agency: Carat / Amplifi).
– Citroën ‘#DrivenByBeauty’ campaign with online fashion retailer, ASOS. (agency: Fuse Sport + Entertainment).
– Gas Natural Fenosa’s sponsorship of various film festivals held in Spain (agency: not applicable).
– Littlewoods’ ‘Great Christmas Toy Giveaway’ sponsored programme on the UK’s Channel 5 (agency: Carat).
– Standard Life Investments’ Ryder Cup Sponsorship (agency: not applicable).
The winners of the 2014 ESA Excellence Awards, of which Sports Sponsorship Insider is a partner, will be announced at the Awards Ceremony and Dinner to be held in London on January 29, 2015.
The nominees for the Business to Employee category will be covered in Wednesday’s Sports Sponsorship Insider Daily news feed.