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Coca-Cola extends long-term backing of Belgian FA

The Royal Belgian Football Association (KBVB) has signed a four-year extension to its partnership with soft drinks manufacturer Coca-Cola.

The new deal will run until 2022, covering that year’s Fifa World Cup in Qatar.

The agreement extends the two parties’ relationship to more than 30 years.

Etienne Gossart, country director of Coca-Cola European Partners in Belgium and Luxembourg, said the partnership will continue to encourage Belgian football fans to recycle their drinks packaging.