English Premier League football club Chelsea has entered into a partnership with hotel-booking mobile application HotelTonight.
The deal, the length of which was not disclosed, names HotelTonight as Chelsea’s official hotel booking partner. HotelTonight also becomes the club’s first-ever mobile app partner.
Under the agreement, HotelTonight’s ‘GeoRates’ feature, which allows greater discounts for customers in certain locations, will be available at Chelsea’s Stamford Bridge stadium. The feature is being introduced ahead of Chelsea’s home game against Arsenal on Saturday.
HotelTonight’s chief marketing officer Ray Elias said: “Chelsea FC is an iconic global brand with incredibly loyal supporters who come from far and wide, and attending matches, whether home or away, is more than just an event for many. It’s often a whole day and even a weekend.
“HotelTonight’s mission is to enhance that experience by providing the best way to book extraordinary hotels, at amazing value, at a moment’s notice.”