Scottish Premiership football champion Celtic has signed a partnership with Eze Group, a UK-based concierge, lifestyle and leisure company.
As well as building awareness through business hospitality and brand advertising at Celtic Park, Eze Group is planning to work with Celtic on a supporter engagement programme.
A new initiative called 'Eze Wishe's will recognise fans who have overcome adversity and demonstrated outstanding support for the club.
Eze Group served as the shirt sponsor of English Championship second-tier club Birmingham City last season. The company – which has an office in Stirling, Scotland – also sponsors three of the world’s top-ranking top darts players.
The length of the agreement was not disclosed.