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Celtic links up with Eze Group

Scottish Premiership football champion Celtic has signed a partnership with Eze Group, a UK-based concierge, lifestyle and leisure company.

As well as building awareness through business hospitality and brand advertising at Celtic Park, Eze Group is planning to work with Celtic on a supporter engagement programme.

A new initiative called 'Eze Wishe's will recognise fans who have overcome adversity and demonstrated outstanding support for the club.

Eze Group served as the shirt sponsor of English Championship second-tier club Birmingham City last season. The company – which has an office in Stirling, Scotland – also sponsors three of the world’s top-ranking top darts players.

The length of the agreement was not disclosed.