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Bundesliga trio seal partnerships

German Bundesliga football clubs RB Leipzig and Eintracht Frankfurt has agreed new partnerships with hotel operator H-Hotels Gruppe and financial services company Deutsche Asset Management, respectively, while VfB Stuttgart has extended its deal with cleaning technology company Kärcher.

H-Hotels has agreed an initial three-year deal, covering the 2017-18 to 2019-20 seasons, to become a regional partner of Leipzig.

The operator will benefit from LED advertising exposure at the team’s Red Bull Arena. It will also take on naming rights to a lounge at the stadium.

Deutsche Asset Management has signed an initial two-year deal with Eintracht, covering the 2017-18 and 2018-19 seasons. The company will benefit from significant brand exposure on match days, while it will also support the club’s youth programmes.

Stuttgart, meanwhile, has extended its partnership with Kärcher by a further three years. Kärcher will serve as a premium partner of the club until the end of the 2019-20 season. The two parties have been partners for 12 years.

Kärcher will receive naming rights to areas at Stuttgart’s Mercedes-Benz Arena, as well as further advertising space within the stadium.