‘People spend more time deciding what takeaway they want’ | Peter Robb, Continental Tyres
What’s important: Aligning the brand with high-profile, engaging sport. Decision-making: Peter Robb, marketing director at Continental Tyres, is responsible for sponsorship within the UK & Ireland.
TCL focuses on brand awareness as it fills long-empty NFL TV sponsorship position
Chinese consumer electronics company TCL is aiming to boost brand awareness and promote its expanded television product range through its sponsorship agreement with the National Football League. Matthew Williams reports.
PlayStation the latest men’s Champions League sponsor to add women’s football package
PlayStation has become the latest sponsor of the men’s Champions League to expand its relationship with Uefa so that it also encompasses the federation’s women’s football sponsorship programme. Ben Cronin reports.
Premier League Sorare NFT deal based on minimum guarantee and share of royalties
The Premier League's licensing deal with digital collectibles and fantasy game company Sorare is based on a minimum guarantee payment and a share of royalties. Matthew Glendinning takes a closer look at the mechanics of the deal.