Booking.com to aid Euro 2020 travel plans through Uefa deal

Online accommodation services provider Booking.com has entered into a global partnership with Uefa, the governing body of European football.

The deal names Booking.com as the official accommodation and attractions booking partner for all Uefa national team events from 2018 to 2022.

The agreement includes Euro 2020, which will be staged in 13 cities across Europe. The deal will cover more than 500 matches in total.

Guy-Laurent Epstein, Uefa Events marketing director, said: “The way that people organise their travel has drastically changed over recent years ─ and in this fast-evolving environment, Booking.com has established itself as the market leader in online accommodation services, as well as one of the world’s strongest digital marketplaces.

“For millions of football fans that will follow their team during Uefa Euro 2020, having a home away from home is an integral part of the event experience. This partnership will bring this experience to a different level, by helping fans to easily plan and organise their trips around what will be an incredible sporting and cultural event in 13 host cities across Europe.”