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Betway title sponsors Gibraltar Open

Online bookmaker Betway has been unveiled as the title sponsor of snooker’s Gibraltar Open.

The deal has been signed ahead of this year’s tournament, which gets underway today (Wednesday) at the Tercentenary Sports Hall in Gibraltar. The event runs until Sunday.

Betway also sponsors snooker’s UK Championship.

The Gibraltar Open, a world ranking event, was first staged in 2015 and last year was won by Welshman Ryan Day.

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The partnership is understood to be a three-season deal, from 2019-20 to 2021-22, and builds on AXA’s existing Global Partner agreement with Liverpool.

The deal is the largest ever sponsorship investment in UK women’s sport and comes less than a year after the league went fully professional in September 2018.

Under the five-year global deal, Oppo will become the first Official Smartphone Partner of The Championships, Wimbledon, as the event is officially known.

US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.