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Betway extends title sponsorship of snooker showpiece

Online bookmaker Betway has renewed its title sponsorship of the UK Championship snooker tournament.

The new three-year deal will cover the 2018 to 2020 editions of the tournament, which – alongside the World Championship and the Masters – is one of the sport’s three Triple Crown events.

Betway began sponsoring the event in 2015.

Betway chief executive Anthony Werkman said: “Continuing our sponsorship in snooker, and particularly with a top level event like the Betway UK Championship, is really important as we look to build on the strong growth we have achieved in recent years.”

The 2017 UK Championship is currently taking place at the Barbican Centre in the English city of York, and concludes on December 10. England’s Mark Selby (pictured) is the defending champion.