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Latest Analysis
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
BetVictor wagers on Gold Cup sponsorship
Online casino and sportsbook operator BetVictor has struck a deal to become the new title sponsor of the Gold Cup, the feature race at UK horse racing event the Open, which takes place at Cheltenham Racecourse.
Betway extends Grand National Festival deal to 2021
UK gambling firm Betway has extended its deal as the Official Betting Partner of the Grand National Festival for five years
Longines expands horseracing portfolio with Breeders’ Cup deal
Swiss watchmaker Longines has agreed a deal to become an official partner of the 2014 Breeders’ Cup US horseracing showpiece.
Greenall’s Gin takes a leap with Jockey Club
UK gin brand Greenall’s has signed a three-year sponsorship agreement with British horse racing commercial group the Jockey Club.