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Beats follows Bayern deal with Chelsea partnership

Audio products manufacturer Beats Electronics has entered into a partnership with English Premier League football club Chelsea.

Beats has been named the London-based club’s official sound partner. Terms of the agreement were not disclosed.

Christian Purslow, managing director of Chelsea, said: “The core objective of this innovative partnership will be to put the Beats ‘b’ at the heart of Chelsea Football Club – enabling our global fanbase to gain insight into Chelsea players as they prepare to represent the club on the biggest stages in world football.”

Beats last month entered into a similar partnership with German Bundesliga champion Bayern Munich. The company also has an existing endorsement deal with Chelsea player and Spanish international Cesc Fabregas.