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Augsburg refreshes commercial portfolio with Krumbach deal

German Bundesliga football club FC Augsburg has entered into a partnership with mineral water brand Krumbach.

The three-year deal covers the 2016-17 to 2018-19 seasons and names Krumbach as the club’s official water partner.

Krumbach will be responsible for the delivery of mineral water to WWK Arena, Augsburg’s home stadium.

The company will also benefit from brand exposure via digital media channels, while its products will be on display during club press conferences.