Audi extends MLS partnership

German automotive manufacturer Audi has signed a multi-year extension to its partnership with North America’s Major League Soccer.

Audi will retain its position as the league’s official automotive partner and continue as title sponsor of the MLS Cup Playoffs.

Audi will continue to use next-generation technology to provide statistical analysis of MLS matches through its Audi Player Index, which is featured on the MLS app. Audi will also air MLS-themed commercials during nationally-televised games as part of the deal.

The company holds naming rights to Audi Field, the new home of D.C. United, while it also has partnerships with 10 MLS clubs.

“We remain committed to raising the profile of the game of soccer stateside and value this partnership that allows us to drive participation for the sport,” Loren Angelo, vice-president of marketing at Audi of America, said. “Through this continued sponsorship and the recent opening of Audi Field, we’re proud to collaborate with MLS to connect soccer fans and reach the new fans.”