English Premier League football club Arsenal has agreed a sponsorship deal with travel insurance company Cover-More.
The three-year deal will run until the end of the 2019-20 season. Cover-More will serve as the London club’s official travel insurance partner.
Cover-More will receive a range of rights and areas of exclusive access as part of the agreement.
From December, the company will also create Arsenal travel insurance, car-hire insurance and match ticket cancellation insurance solutions for supporters travelling to games. Packages will also be developed for fans travelling on pre-season tours.
In return, Cover-More will receive promotion across Arsenal’s digital platforms, through LED branding and in the backdrop of post-match interviews. Cover-More will also be an official partner of the Emirates Stadium Tour experience.
Arsenal’s chief commercial officer, Vinai Venkatesham, said: “After our hugely successful pre-season tour in Sydney, we are delighted to be partnering with this leading Australian-headquartered brand on a global basis. I’m certain that we can support Cover-More’s global growth plans while providing our supporters with insurance packages that help and protect them at home and on the road.”
Cover-More chief executive Mike Emmett added: “We aim to protect the individual Arsenal fan experience when they want to go to a game, whether they’re travelling from Islington or India, Sydney or San Francisco.
“We will employ technology to customise our proposition for each fan and use geo-location to offer them meaningful types of protection products. Examples are a ticket-protection product that also rewards fans if the team wins on the field or switch-on-switch-off travel insurance products for diehard Gunners fans whether they live within or outside the UK.”