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Ajax upgrades Lavazza to official sponsor status

Credit: AFC Ajax

AFC Ajax Amsterdam has extended and expanded its sponsorship contract with coffee brand Lavazza, which has been an official supplier since 2017 and now becomes an official sponsor until the end of the 2026-27 season.

As part of the upgraded contract, Lavazza will be granted additional visibility at the reigning Dutch champions, including on interview backdrops and across club content.

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