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888sport to sponsor World Snooker’s European Masters

Online betting operator 888sport has agreed a deal to become title sponsor of World Snooker’s European Masters.

Terms of the agreement were not disclosed, but it was confirmed that the deal will cover this year’s tournament, which begins today (Monday) and runs until October 8 in Lommel, Belgium.

The 888sport European Masters will be the first World Snooker ranking event to take place in Belgium for 23 years.

Judd Trump (pictured) will return to defend the title he won last year, while the likes of Mark Selby, John Higgins and Belgian Luca Brecel will also compete for a top prize of £75,000 (€85,000/$100,000).