Sports betting company 12Bet has signed up as an official partner of Leicester City, the defending champion of football’s English Premier League.
12Bet will serve as the club’s official betting partner for the duration of the 2016-17 season.
The betting company has sponsored the likes of Premier League clubs Swansea City and Hull City in the past, as well as Newcastle United, which was relegated from the top flight last season.
Leicester’s heads of partnerships, Harj Hir, said: “12Bet has a fantastic record of sponsorship in sport. As one of the leading global betting companies, we look forward to working with them over the coming season.”