Giving agencies, brands & rights-holders true added value
through sponsorship deal data, activation campaign case studies and daily news


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OUT NOW - 2021 North America Sponsorship Activation Casebook

Introducing SportBusiness Sponsorship

The six elements of SportBusiness Sponsorship give you the full sports sponsorship picture in one digital platform.

Deals Database

Our deal database makes it easy to extract what you need from our historic data. Its updated daily and already has data on 30,000+ deals!

Data Snapshots

Each month, we publish a data snapshot of a key sponsorship market; recent examples include Six Nations rugby, motorsport and major Australian rights-holders. These bring you benchmark values on every single deal in the portfolios of the relevant rights-holders married to written insights helping you understand what’s going on in these markets.

Activation Case Studies

Over 300 sports sponsorship campaigns broken down into case studies. Each of our case studies takes an activation campaign and sets out objectives, details what was involved and reports the outcomes. We publish 24 case studies every month.

Activation Casebooks

We round up the most innovative activations examined in our case studies into definitive best practice casebooks – one each focused on North America, Europe and Asia, and one Global best of the best.

Key Deal Stories

We deliver deeper coverage of the most important sponsorship deals, uncovering deal values, durations, inventories, activation plans and all-important context.

Daily News

Subscribers will receive the SportBusiness 24 news service – four daily emails stuffed with sport business news from our three offices around the world.

Who is SportBusiness Sponsorship for?

  • Brands who want to know the price of sponsorship, or see how their rivals are activating their sponsorships
  • Clubs, teams & federations that want to know which brands are spending and where, or who want to compare sales performance against their peers
  • Agency brokers who need to stay on top of every deal and industry development
  • Creative agencies who want to see how their peers are designing sports sponsorship activations.

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How can SportBusiness Sponsorship help you?

The deals database featuring 30,000 deals lets you keep on top of what rights-holders and brands are doing

And compare your portfolio against those of your peers

Over 300 sports sponsorship case studies help you identify best practice in sponsorship activation

Monthly data snapshots help you understand the landscape around key sponsorship market, territories and sports

Daily news keeps you up to date with the latest developments

Key deal stories keep you abreast of competitor activity


Trusted by agencies, brands & rights-holders around the world

NEW: Sponsorship Activation Casebooks 2021 Series

Our collection of case studies on the most innovative and impactful sports sponsorship activations from the world’s biggest brands with rights holders globally.

North America Sponsorship Activation Casebook 2021

Out now – £299 / $369

Buy Now: Sponsorship Activation Casebooks 2020 Series

Sponsorship Works, our annual collation of the best sports sponsorship activations, is growing and changing in 2020. Four new casebooks will collect our picks of the best activations by region over the previous 12 months.

The Asia Activation Casebook

Out Now

The Europe Activation Casebook

Out Now

The North America Activation Casebook

Out Now

The Global Activation Casebook

Out Now

How do I subscribe to SportBusiness Sponsorship?

We offer a range of subscription options to fit every organisation. Take advantage of one, two or three-year subscriptions, with multi-year rates providing the best value.

To speak with our team, get a free demo of the platform, or subscribe:

  1. Click the button
  2. Complete the short form
  3. One of our team will be in touch!

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Need more football sponsorship deal data?

If you need to get even more granular in top-tier club football, ask about our SportBusiness Soccer platform

We have built a revolutionary suite of tools that gives you the most comprehensive data and analysis on football sponsorship.

For the first time you can:

  • Find, monitor and analyse every sponsorship deal made by every club in the Premier League, Bundesliga, LaLiga and Serie A
  • Keep up-to-date with the latest sponsorship deals including all values and durations
  • Get alerted within 24-hours of new deals being announced
  • Instantly search and filter more than 2,700 football sponsorship deals
  • See the breakdown of deal assets with 100s of activation case studies.

Find Out More