Global 2020 Activation Casebook – Read Now
The Global Activation Casebook is a round up of the best and most innovative sponsorship activation campaigns from around the world in the past 12 months. Read it now.
In 2020 you received three regional casebooks, covering Asia-Pacific (read that here), Europe (read that here), and North America (read that here).
We’re delighted to now be releasing the fourth and final casebook in the 2020 series. It is a round up of the best and most innovative sponsorship activation campaigns Globally in the past 12 months.
This Casebook is the last in the 2020 series, selecting the best and most innovative activation campaigns in key markets.
Each case study takes an activation produced by a brand and a rights-holder. We then explain the objectives of the campaign, detail the practical elements of the activation and report the outcomes.
As a SportBusiness Sponsorship subscriber, you can read it now!