Wales

BT Sport, the pay-television service of UK telecommunications company BT, has agreed a three-year sponsorship deal with Regional Rugby Wales’ four Pro12 clubs - Scarlets, Ospreys, Cardiff Blues and Newport Gwent Dragons.

Welsh financial services firm Principality Building Society has reached a sponsorship agreement for the European Tour’s 2014 Senior Open golf tournament.

Beer brand Budweiser’s decision not to renew its lead partner contract with English football’s FA Cup has highlighted some weaknesses in the competition’s value to sponsors, industry experts said this month.

Online casino and sportsbook operator BetVictor has agreed a new one-year deal to retain its title sponsorship of the 2014 Welsh Open professional ranking snooker tournament.

UK pay-television broadcaster BT Sport is making moves to expand its sponsorship reach in rugby union, according to the Telegraph newspaper.

The Welsh Rugby Union and banking group NatWest have agreed a four-year extension of their NatWest RugbyForce grassroots initiative.

English Premier League football club Swansea City has agreed a one-year deal to make Korean company LG Electronics its electronic and mobile phone partner.

UK optician Specsavers has agreed a deal to become the official optician and hearing care provider of the 2013 Rugby League World Cup, which kicks off in England and Wales next month.

The England and Wales Cricket Board signed a £2m ($3.1m/€2.4m)-per-year agreement in August with NatWest bank in the first deal under a new sponsorship structure.

Vauxhall Motors has announced a four-year extension to its sponsorship deal with the Football Association of Wales.

The Welsh Rugby Union has reached a three-year agreement to make cosmetics brand Dove Men+Care a principle partner until 2016.

Cardiff City has agreed a sponsorship package with the Welsh government worth in excess of £100,000 (€117,000/$152,000) to promote tourism in Wales during its debut season in football’s English Premier League.

RaboDirect Pro12 rugby union club Ospreys has sealed a new sponsorship deal with Swansea-based business Save Britain Money.

English Premier League football club Swansea City has announced a record shirt sponsorship deal with online trading firm GWFX, one of the core brands of global financial services provider Goldenway.

Welsh rugby union club Ospreys have agreed a three-year extension, from 2013-14 to 2015-16, to a sponsorship deal with the Worthington’s brewery.

UK property company Zoopla has agreed a deal with the England and Wales Cricket Board for its PrimeLocations.com brand to become the official ground partner of the ECB for this summer’s Test matches.

Guinness has agreed new partnerships with the Welsh Rugby Union and the English Rugby Football Union.