Wales
NatWest enhances WRU ties for return of trial match
The Welsh Rugby Union has announced banking group NatWest as sponsor for the return of the Wales Senior Trial match.
Kooga touches down in Wales with Scarlets deal
Welsh Pro 12 rugby union team the Scarlets has sealed a three-year kit manufacturing deal with Manchester-based rugby apparel company Kooga.
BT Sport strikes four-way Welsh rugby deal
BT Sport, the pay-television service of UK telecommunications company BT, has agreed a three-year sponsorship deal with Regional Rugby Wales’ four Pro12 clubs - Scarlets, Ospreys, Cardiff Blues and Newport Gwent Dragons.
Principality pitches in with Senior Open deal
Welsh financial services firm Principality Building Society has reached a sponsorship agreement for the European Tour’s 2014 Senior Open golf tournament.
Budweiser exit highlights FA Cup weaknesses
Beer brand Budweiser’s decision not to renew its lead partner contract with English football’s FA Cup has highlighted some weaknesses in the competition’s value to sponsors, industry experts said this month.
BetVictor renews title sponsorship of Welsh Open
Online casino and sportsbook operator BetVictor has agreed a new one-year deal to retain its title sponsorship of the 2014 Welsh Open professional ranking snooker tournament.
BT eyes sponsorship deals with Welsh and Irish rugby union teams
UK pay-television broadcaster BT Sport is making moves to expand its sponsorship reach in rugby union, according to the Telegraph newspaper.
NatWest extends WRU initiative
The Welsh Rugby Union and banking group NatWest have agreed a four-year extension of their NatWest RugbyForce grassroots initiative.
Swansea connects with LG Electronics
English Premier League football club Swansea City has agreed a one-year deal to make Korean company LG Electronics its electronic and mobile phone partner.
Rugby League World Cup launches Specsavers partnership
UK optician Specsavers has agreed a deal to become the official optician and hearing care provider of the 2013 Rugby League World Cup, which kicks off in England and Wales next month.
NatWest first up for ECB under new structure
The England and Wales Cricket Board signed a £2m ($3.1m/€2.4m)-per-year agreement in August with NatWest bank in the first deal under a new sponsorship structure.
Vauxhall completes ‘home nations’ set with FAW extension
Vauxhall Motors has announced a four-year extension to its sponsorship deal with the Football Association of Wales.
Dove secures internationals sponsorship with WRU deal
The Welsh Rugby Union has reached a three-year agreement to make cosmetics brand Dove Men+Care a principle partner until 2016.
Cardiff wins government backing through new sponsorship
Cardiff City has agreed a sponsorship package with the Welsh government worth in excess of £100,000 (€117,000/$152,000) to promote tourism in Wales during its debut season in football’s English Premier League.
Ospreys team up with Save Britain Money
RaboDirect Pro12 rugby union club Ospreys has sealed a new sponsorship deal with Swansea-based business Save Britain Money.
Swansea seeks to boost global brand through GWFX partnership
English Premier League football club Swansea City has announced a record shirt sponsorship deal with online trading firm GWFX, one of the core brands of global financial services provider Goldenway.
Ospreys and Worthington’s seal extension
Welsh rugby union club Ospreys have agreed a three-year extension, from 2013-14 to 2015-16, to a sponsorship deal with the Worthington’s brewery.
Zoopla and ECB strike ground partnership
UK property company Zoopla has agreed a deal with the England and Wales Cricket Board for its PrimeLocations.com brand to become the official ground partner of the ECB for this summer’s Test matches.