Wales

Foreign exchange company OSTC FX has signed a three-year extension to its commercial partnership with Welsh Pro12 rugby union club Ospreys.

Welsh Pro12 rugby union team Cardiff Blues has named British multi-purpose vehicle manufacturer Land Rover as its new principal partner.

Banking group NatWest has upgraded its long-running association with the England and Wales Cricket Board to become the body’s principal partner.

Welsh Pro12 rugby union club Ospreys has agreed a five-year extension to its kit deal with Australian sportswear company BLK and has signed a one-year extension to its sponsorship agreement with pensions and investment specialist, WPS Investment Group.

Premier League football team Swansea City has signed Asian online betting brand BetEast as its new shirt sponsor in a club record deal.

Spanish sportswear company Joma has agreed a multi-year kit partnership with English Premier League football club Swansea City.

Online sports betting company Unibet has agreed a deal to serve as title sponsor of the Professional Darts Corporation’s inaugural Champions League event this year.

The Welsh Rugby Union has agreed a nine-year extension to its partnership with US sportswear manufacturer Under Armour.

Online sports betting company Sky Bet is understood to have had a late change of heart about the value of its title sponsorship deal with the English Football League, clearing the way last month for a renewal of its deal.

Online casino and sportsbook operator BetVictor has signed a new one-year deal to remain the title sponsor of the Welsh Open snooker tournament.

The English Football League has renewed a title sponsorship agreement with online bookmaker Sky Bet.

Supermarket chain Lidl has announced partnerships with football’s national governing bodies in England, Wales and Scotland.

Welsh Pro12 rugby union club Newport Gwent Dragons has extended its partnership with printing company Clarity Copiers.

The Football Association of Wales has agreed a three-year partnership with online betting and gaming company Dafabet.

The Cardiff Blues Welsh Pro12 rugby union club has secured partnership deals with commercial property specialist Cooke & Arkwright and the sportswear brand CEP.

The Welsh Rugby Union has agreed a new 10-year partnership with financial services company Principality Building Society under which Cardiff’s Millennium Stadium will assume a naming rights partner for the first time.

Foreign exchange company OSTC FX has opted to extend its jersey sponsorship deal with Welsh Pro12 rugby union team Ospreys.