USA
Round-Up: Fifa rejects Infantino investigation, Thai and Malaysian MotoGPs off, NBA reviews China training programmes, and more
Fifa said there is "no reason" for the Swiss criminal investigation into president Gianni Infantino, and he will continue in his role as normal
NHL, Roman strike 2020 Stanley Cup Playoffs partnership
The National Hockey League has struck a partnership with New York-based Roman, which has been designated the official digital men’s health clinic of the 2020 Stanley Cup Playoffs and Finals.
NFL adds Subway as sponsor in multiyear deal
Sandwich chain fills league's QSR, fast-casual categories
Hyperice named NBA’s official recovery technology partner
The National Basketball Association has agreed a multiyear partnership with leading recovery and performance technology brand Hyperice, which has been designated the league's official recovery technology …
Above & Beyond – Land Rover & US Equestrian/Equestrian Events Inc.
Land Rover's title sponsorship of the 2019 Kentucky Three-Day Event was activated with a programme that spanned content creation, media support, competitions and a range of on-site experiences and hospitality spaces for all ages – and their pets.
NHL strikes multiyear North American partnership with Little Caesars
The National Hockey League has announced a multiyear North American partnership with pizza restaurant chain Little Caesars, which has been designated the official pizza delivery partner of the league
Eagles reunite with Pepsi after eight-year absence
NFL team ends ties with Pepsi archrival Coca-Cola
Topps sets sales record with Fauci card
Company more than doubles prior Topps Now sales mark with card featuring popular immunologist
Major League Rugby unveils new chief commercial officer, Maestroe agency deal
Major League Rugby has hired veteran sports executive Mark Yates as its new chief commercial officer
Not All Heroes Wear Capes – Bud Light & MLB
When a fan watching the 2019 World Series chose to be struck by a baseball rather than spill his beers, Bud Light sprang into action with a quick turnaround activation spanning online, offline and traditional paid advertising.
Seattle NHL expansion team unveils Kraken nickname
The National Hockey League expansion team in Seattle, Washington, has revealed the franchise will be called the Seattle Kraken
NBA names Michelob Ultra its new official beer partner
The National Basketball Association has named Michelob Ultra as the league's official beer partner in a multiyear deal
Purple Reign – Nike & the Minnesota Timberwolves
Nike and the Minnesota Timberwolves set new records for NBA social, web traffic, jersey sales and engagement statistics with the 2018-19 reveal campaign for the team’s Prince-inspired Nike ‘City Threads’ kit.
Charlotte MLS expansion team unveils name, logo, and colors
The Major League Soccer expansion team in Charlotte, North Carolina, has been officially announced as Charlotte FC
Islanders strike major arena naming rights deal with UBS
Oak View Group aids in second major naming rights pact in a month
Jordan Brand’s Jumpman logo to appear on select NBA uniforms next season
Jordan Brand's Jumpman logo will appear on all National Basketball Association Statement Edition uniforms, starting with the 2020-21 season.
San Jose Earthquakes strike multi-year Fastmetrics deal
Major League Soccer's San Jose Earthquakes have announced a multi-year partnership with San Francisco-based internet service provider Fastmetrics
Drink Wiser – Budweiser & the NBA
November 2019 saw Budweiser celebrate the extension of its NBA official beer partnership with a responsible drinking campaign fronted by LA Lakers star Danny Green.