United Kingdom

British multi-purpose vehicle manufacturer Land Rover has announced an extension to its title sponsorship of the Burghley Horse Trials, with the partnership now set to run until the end of 2017.

Manchester-based sportswear firm Umbro is in talks to return as the kit provider of reigning English Premier League champion Manchester United, according to the Independent newspaper.

A discussion focusing on how the industry promotes itself currently, and how it can improve, will form part of the ESA Sponsorship Summit in London on April 3.

EE beat competition from rival telecoms brands and brands from the finance sector to sign its six-year Lead Partner deal last month with Wembley Stadium in London.

Cowes Week Limited, the organising body of Isle of Wight sailing regatta Cowes Week, has added Laithwaite’s Wine to its roster of official sponsors under a two-year agreement.

Pre-paid mobile SIM card provider Lycamobile has agreed a deal to become the official mobile partner of Test match grounds in England ahead of the 2014 cricket season.

Watchmaker Royal London has reached a commercial partnership with the British Superbike Championship motorcycling series.

Wine maker Hardys has reached a three-year deal with the England and Wales Cricket Board to become the official wine of England Cricket.

Construction and agricultural machinery manufacturer JCB has announced a six-year extension to its naming sponsorship of showpiece horse race the Triumph Hurdle at Cheltenham Racecourse.

UK apprenticeships provider 3aaa has agreed a three-year stadium naming rights partnership with Derbyshire County Cricket Club.

English Premier League football club Everton has signed a three-year extension to its shirt sponsorship deal with Thai beer brand Chang.

Italian power company Enel has announced a three-year renewal to its partnership with the Association of Tennis Professionals, the governing body of men’s professional tennis.

English Premier League football club Stoke City has announced a deal with Warrior to make the US sportswear brand its new official kit supplier.

Online betting and gaming company Dafabet has agreed to become the title sponsor of snooker’s 2014 World Championship.

Tyre supplier Dunlop has agreed a multi-year deal to extend its title sponsorship of the British Touring Car Championship (BTCC) motor-racing series.

Financial services firm Aberdeen Asset Management has expressed an interest in helping to establish and sponsor a third Scottish Pro12 rugby union team in its home town.