United Kingdom

English Premier League football club Fulham has announced a new “long-term” kit partnership with Adidas.

Volvo Car UK has agreed a new deal with the Royal Yachting Association’s British sailing team to continue its sponsorship of RYA Olympic, Paralympic and youth racing programmes for the next four years.

The English Football Association has agreed a four-year extension to its deal with Vauxhall Motors.

Welsh rugby union club Ospreys have agreed a one-year extension to their commercial partnership with RWE npower renewables, in a move that will take the shirt sponsorship deal into a record ninth consecutive year.

Liberty Mutual Insurance Europe has struck a deal to become the official insurance partner of England's cricket Test match grounds for 2013.

B&Q has pulled out of talks to become the next title sponsor of the English Football League.

Waitrose has signed a three-year deal to replace Brit Insurance as the new sponsor of the England cricket team from May 2014.

Adidas will sponsor Badminton England's London Grand Prix for the next three years.

Arsenal has reportedly agreed a new kit deal with Puma worth more than £30 million (€35.6 million/$46.5 million) per year.

Monster Energy has renewed its title sponsorship of the Isle of Man TT races.

West Ham United signed a two-year deal with Adidas to replace Macron as its kit partner from 2013-14 to 2014-15.

In a marketplace where aggregators are an ever-prevalent choice for finding a credit card and there’s an increasing number of products available, credit card organisations have to fight harder than ever to make themselves heard. Capital One sought a way to differentiate its brand to increase awareness of the company as a credit card provider.

British Athletics’ transition to a “family of sponsors” model has been justified by the signing of two new deals, albeit more than three months into the new rights cycle, the organisation’s chairman Ed Warn…

The England and Wales Cricket Board is finalising two major deals, for an England national team shirt sponsor and a title sponsor for the domestic Twenty20 club competition

English Premier League football club Manchester United announced insurance company Aon as the brand behind an eight-year training kit deal which also covers the naming rights to the team’s training ground.

French-owned EDF Energy renewed its sponsorship of the British Paralympic Association (BPA) for the next four-year Olympic cycle, 2013-2016

Sunderland and Paolo Di Canio appear to have temporarily smoothed the waters regarding claims that the English Premier League club’s new manager is a fascist, but what damage will the undercurrent of c…