United Kingdom

British multi-purpose vehicle manufacturer Land Rover has signed a two-year extension to its partnership with the Extreme Sailing Series.

English county cricket club Somerset has agreed a five-year naming rights deal with financial advisory firm Cooper Associates for its County Ground home in Taunton.

The Welsh Rugby Union has agreed a nine-year extension to its partnership with US sportswear manufacturer Under Armour.

English Premier League football club Manchester United has entered into a global partnership with outdoor clothing manufacturer Columbia Sportswear.

National high performance sports agency UK Sport has entered into a multi-year partnership with the InterContinental Hotels Group.

Title sponsorship of the 2016 Boat Race has been donated to the Cancer Research UK (CRUK) charity after an agreement between two of the event’s commercial partners was reached.

Online sports betting company Sky Bet is understood to have had a late change of heart about the value of its title sponsorship deal with the English Football League, clearing the way last month for a renewal of its deal.

English Premier League football club Arsenal has sealed a partnership with PT Bank Muamalat Indonesia TBK.

The British Superbike Championship motorcycling series has enhanced its partnership with workwear manufacturer Dickies.

Italian sportswear brand Kappa has agreed a deal to become the exclusive apparel sponsor of the British Basketball League, the Women’s Basketball League and Great Britain’s men’s, women’s and junior national teams.

UK garage network Approved Garages has become a sponsor of the Netball Superleague in England.

Online communications platform Skype has entered into a global partnership with English Premier League football club Liverpool.

Hotel group Marriott International has expanded its partnership with North American basketball league the NBA by agreeing to sponsor its Global Games event in London, England later this week.

British UCI WorldTour cycling outfit Team Sky has entered into a partnership with automotive giant Ford.

The British & Irish Lions rugby union team has agreed a deal for global asset manager Standard Life Investments to become its new principal partner for the 2017 tour to New Zealand.

Binary options trading company EZTrader has entered into a partnership with English Premier League football club Tottenham Hotspur.