United Arab Emirates

Beverage group Coca-Cola has agreed a 10-year contract for the naming rights to the new arena that is soon set to open in Dubai

Abu Dhabi-based Burjeel Hospital has signed as a National Supporter of the Fifa Club World Cup, which kicks off today in the United Arab Emirates

Spanish LaLiga football club Barcelona has launched a new affinity credit card in the United Arab Emirates through a partnership with UAE-based financial services company Rakbank

Money transfer, foreign exchange, payment and credit solutions provider Unimoni has signed up as title sponsor of the 2018 edition of national team cricket tournament the Asia Cup

Airport retailer Dubai Duty Free has renewed its global sponsorship of the Women’s Tennis Association.

Telco Etisalat has been unveiled as a sponsor of two upcoming events organised by the Special Olympics, the movement that seeks to empower athletes with intellectual disabilities.

The Emirates Cricket Board has signed a new partnership with Al Nabooda Insurance Brokers.

Indian conglomerate Heera Group has signed on as title sponsor of the T10 Cricket League, a new franchise-based competition that is set to launch in the United Arab Emirates next week.

Retail company LuLu Group International has agreed a deal to sponsor the 2019 edition of the Special Olympics World Games, an event for athletes with intellectual disabilities.

Dubai-based airline Emirates has made its first sponsorship investment in professional cycling by signing a four-year deal as co-title sponsor of the WorldTour cycling team formerly known as Lampre-Merida.

The Emirates airline continued its big spending on football shirt sponsorships last month, signing off deals with Spanish Liga club Real Madrid, French Ligue 1 side Paris Saint-Germain, and US club New York Cosmos, with a combined value of around €60m ($80m) per season.

Chinese e-commerce company Alibaba Group has realigned its partnership with Fifa, football’s global governing body, after its Alibaba Cloud division replaced Alibaba E-Auto as a presenting partner of the Club World Cup.

UAE-based aluminium producer Emirates Global Aluminium has agreed a deal to sponsor the Abu Dhabi HSBC Championship golf event.

UAE Pro League football team Shabab Al-Ahli Dubai Club has agreed a deal which will see property developer Emaar become its main sponsor.

UCI WorldTour cycling outfit UAE Team Emirates has agreed a jersey sponsorship deal with First Abu Dhabi Bank (FAB) ahead of the start of the 2017 Tour de France.

Indian motorcycle manufacturer Hero MotorCorp has extended its backing of the European Tour’s night golf concept by a further three years, with the venture to feature at two new locations in 2017.

Dubai-based airline Emirates has signed on as the new co-title sponsor of the WorldTour cycling team formerly known as Lampre-Merida.

Swiss watchmaker Omega has extended its title sponsorship of European Tour golf tournament the Dubai Desert Classic.

French oil and gas giant Total has expanded its partnership with the Badminton World Federation to sponsor the season-ending World Superseries Finals, which are held in Dubai.

Etihad Airways, the national airline of the United Arab Emirates, has entered into a partnership with the Abu Dhabi Sports Council (ADSC).

Dubai-based airline Emirates has signed a five-year extension to its partnership with UAE Rugby, the governing body of rugby union in the country.

Medcare Orthopaedic and Spine Hospital has entered into a partnership with the Middle East division of LaLiga, which operates the top two divisions of Spanish football.

Horse racing stable Godolphin has sealed a partnership with sports footwear, apparel and equipment provider Under Armour.

Japanese sports equipment manufacturer Yonex has extended its sponsorship of the Badminton World Federation’s (BWF) Dubai World Superseries Finals end-of-season tournament.

Indian payment services company Oxigen has been named the title sponsor of the new Masters Champions League Twenty20 cricket tournament.

Real estate developer Dubai Properties Group has expanded its partnership with the United Arab Emirates Basketball Association.

UAE Rugby, the governing body of the sport in the country, has renewed its association with banking group HSBC and has also agreed a partnership with British multi-purpose vehicle manufacturer Land Rover.

The Asian Football Confederation (AFC) has entered into a multi-year partnership with German tyre manufacturer Continental.

German automotive manufacturer BMW has extended its sponsorship of the DP World Tour Championship, the season-ending event on golf’s European Tour.

Airport retailer Dubai Duty Free has agreed a deal to serve as a title sponsor for this year’s edition of the International Volleyball Federation (FIVB) men’s U-23 World Championship national team tournament.

Dubai-based airline Emirates has agreed a three-year commercial partnership with the Arabian Gulf League club football competition.

Port operator DP World has extended its title sponsorship of the European Tour’s end-of-season golf tournament in Dubai.

Spanish Liga football club Barcelona has agreed a regional sponsorship deal with fitness centre chain Fitness Time in Saudi Arabia and the United Arab Emirates.

Dubai residential golf community Jumeirah Golf Estates has become an official top-tier global partner of the European Tour.

Emirati marine terminal operator DP World has signed a five-year strategic sponsorship agreement with equestrian-focused investment group Meydan to become a ‘pillar partner’ of the organisation and sponsor of the Group 1 race, Dubai Turf, in the Dubai World Cup.