Sri Lanka
Prayag adds Nidahas Trophy to cricket portfolio
Indian bathroom fittings manufacturer Prayag has agreed a deal to sponsor the Nidahas Trophy, a Twenty20 cricket tournament that is currently being contested by the national teams of Sri Lanka, India and Bangladesh.
Hero adds Nidahas Trophy to cricket portfolio
Indian motorcycle manufacturer Hero MotoCorp has been unveiled as the title sponsor of the Nidahas Trophy, a new Twenty20 cricket tournament that will be contested by the national teams of Sri Lanka, India and Bangladesh.
Sri Lanka Cricket teams up with Coca-Cola
Soft drinks manufacturer Coca-Cola has entered into a partnership with the Sri Lanka Cricket national governing body.
Huawei links up with Sri Lanka Cricket
Sri Lanka secures sponsor for World T20 defence
Sri Lanka Cricket has agreed a sponsorship deal with multi-national lifestyle firm Confident Group ahead of next year’s World Twenty20 tournament in India.
Sri Lanka Cricket prescribes new healthcare partner
Sri Lanka Cricket, the governing body for the sport in the country, has agreed a partnership with healthcare service provider Nawaloka Hospitals.
Cricbuzz called up for Sri Lanka v India series
Specialist cricket website Cricbuzz will serve as the title sponsor of the forthcoming Test match series between Sri Lanka and India.
Indian cricket in a sponsorship world of its own
To mark the start of the Cricket World Cup in Australia and New Zealand this month, Sports Sponsorship Insider has completed a survey of the sponsorship portfolios for the boards of Australia, England, India, New Zealand, Pakistan, South Africa, Sri Lanka and the West Indies.
Black Knight rides in for Sri Lanka Cricket
Men’s personal care brand Black Knight has reached a sponsorship agreement with the Sri Lanka national cricket team.
Sri Lanka Cricket smartens up with Hameedia
Sri Lankan menswear brand Hameedia has been appointed as the official formal clothing sponsor of Sri Lanka’s national cricket team.
Sri Lanka Tea Board gets behind national cricket team
The Sri Lanka Tea Board has agreed a three-year deal with Sri Lanka Cricket (SLC) to become the primary sponsor of the national team in away matches.
Sri Lanka Cricket scores record sponsorship deal
Dialog Axiata has sealed a three-year deal with Sri Lanka Cricket, representing the country’s biggest sponsorship deal, according to the Daily Financial Times newspaper.