Spain
LaLiga signs regional partnership with Ivorian telco
Telco MTN Côte d'Ivoire has entered into a regional sponsorship agreement with LaLiga, which operates the top two divisions of Spanish football.
Cofidis adds WorldTour events to Spanish cycling portfolio
French financial services company Cofidis has strengthened its commitment to Spanish cycling by agreeing a new deal to sponsor three of the country’s UCI WorldTour races in 2018.
Stanley Black & Decker extends Barcelona backing to women’s team
Tools company Stanley Black & Decker has stepped up its backing of Spanish LaLiga football club Barcelona by sponsoring its women’s team, FCB Femeni.
Continental adds Vuelta to cycling portfolio
German tyre manufacturer Continental has agreed a deal to sponsor the Vuelta a España cycling event.
Beko deal adds to Barcelona’s commercial momentum
Spanish LaLiga club Barcelona has extended its sponsorship agreement with Turkish home appliances brand Beko for three seasons, from 2018-19 to 2020-21.
Jawwy adds Villarreal to LaLiga portfolio
Spanish LaLiga football club Villarreal has signed a shirt sponsorship deal with Saudi mobile phone operator Jawwy, a subsidiary of telco STC.
Renault Sport and LaLiga strike innovative partnership
Formula One motor-racing team Renault has entered into a wide-ranging partnership with LaLiga, the organising body of the top two divisions of Spanish club football.
Levante lands Saudi shirt sponsor
Saudi mobile phone operator Jawwy, a subsidiary of telco STC, has agreed a shirt sponsorship deal with Spanish LaLiga football club Levante.
Valencia extends Cabify partnership
Spanish LaLiga football club Valencia has extended its partnership with transportation network company Cabify.
Barcelona signs off on sponsor renewals
Spanish LaLiga football club Barcelona has confirmed that it has extended partnerships with Turkish domestic appliances brand Beko and Catalan brewer Damm.
SportyCo seeks global exposure with Espanyol kit deal
Spanish LaLiga football club RCD Espanyol has signed a kit sponsorship deal with SportyCo, a crowdfunding services provider targeted at the global sports industry.
Euskaltel steps in as Real Sociedad terminates Chinese shirt sponsorship
Basque telco Euskaltel has become the new main sponsor of Real Sociedad after the Spanish LaLiga football club opted to terminate its contract with Chinese mobile and internet technology company Qbao.com.
Alavés signs new kit sponsor
Spanish LaLiga football club Deportivo Alavés has signed a kit sponsorship deal with energy company Integra Energía.
Real Sociedad names Macron as new kit partner
Spanish LaLiga football club Real Sociedad has agreed a new kit partnership with Italian sportswear manufacturer Macron.
Beko goes from back to front in Barcelona training kit deal extension
Turkish domestic appliances brand Beko has reportedly renewed a deal to sponsor Spanish LaLiga football giant Barcelona.
Espanyol signs Alfa Romeo partnership
Italian car manufacturer Alfa Romeo has agreed a deal to become the official vehicle of Spanish LaLiga football club RCD Espanyol.
Leganés signs kit sponsorship deal with BeSoccer
Spanish LaLiga football club Leganés has agreed a kit sponsorship deal with football news and results website BeSoccer.
Joma makes move in new sector with Spanish Handball Federation deal
Spanish sportswear company Joma has made its first major entry into the handball market by agreeing a partnership with the Royal Spanish Handball Federation (RFEBM).