South Korea

Manchester City has signed up the decentralised finance (DeFi) trading analysis and advisory technology company 3Key as a regional sponsor

Sportfive helps iconic NBA franchise bring in its first global marketing partner

Coupang Play, the streaming service of Korean e-commerce group Coupang, has agreed a four-year sponsorship deal with the Korea Football Association

Golf equipment brand TaylorMade has been acquired by Korea-based private equity firm, Centroid Investment Partners

Company also extends tie with star Dodgers pitcher Kershaw

Korean KBO baseball league teams are busy agreeing commercial deals ahead of the start of the 2021 regular season on April 3

The first Grand Slam of 2021 could be delayed by one or two weeks from the scheduled January 18 start, due to Covid-19

The upcoming KLPGA Hana Financial Group Championship in South Korea will also act as the inaugural tournament of the new Ladies Asian Tour series organised by the Asian Golf Leaders Forum

Two torches that will be used in the Olympic and Paralympic torch relays at the postponed Tokyo Games next summer have started an eight-month tour of Tokyo

South Korean consumer electronics company LG has agreed a three-year tournament deal with the Korea Professional Golfers Association

Chinese streaming platform PP Sports is going to sue the English Premier League over the termination of their media-rights contract for the 2019-20 to 2021-22 cycle, according to Chinese news service Beijing…

Global sportswear brand Fila has signed an agreement to sponsor the Korea Volleyball Federation

The Korean Basketball League has been forced to postpone its planned 2019-20 season decider due to a second Covid-19 outbreak, with the October start of the 2020-21 season also under threat

Indian retailer Future Group has pulled out of its sponsorship of the Indian Premier League. The company is suffering financial problems linked to Covid-19

A survey of 13,000 Japanese companies has found that more than half want next year's Tokyo Olympics to be either cancelled or postponed again - Kyodo News

New pan-regional club basketball league the East Asia Super League has secured the backing of world governing body Fiba in a 10-year deal

Fifa president Gianni Infantino has been cleared by the organisation's ethics committee of any breach of its code in relation to his meetings with Swiss attorney-general Michael Lauber

Fifa has created a new international match window in 2022, from January 24 to February 1, to ease fixture congestion caused by the Covid-19 pandemic - Japan Today