South-East Asia

Italian Serie A football club Juventus has entered into a multi-year partnership with Super Soccer, a football-dedicated entertainment platform based in Indonesia.

Thai-based sports apparel and equipment company FBT has agreed a deal to sponsor the 2017 edition of the Southeast Asian Games multi-sport event, which will be staged in Kuala Lumpur, Malaysia.

Oil and energy giant Shell has agreed a deal to continue as the title sponsor of the Malaysian round of the MotoGP World Championship motorcycle-racing series.

English Premier League football club Liverpool has entered into a global partnership with Malaysia Airlines.

Direct selling company QNet has agreed a deal to become the title sponsor of this year’s men’s Asian Champions Trophy national team hockey tournament.

Vietnamese banking group Saigon Hanoi Commercial Joint Stock Bank (SHB) has extended its partnership with English Premier League football club Manchester City.

English Premier League football club Manchester City has entered into a regional partnership with Ballr, an engagement technology company that specialises in fantasy sports.

Drinks products manufacturer Milo has agreed a deal to sponsor the 2017 edition of the Southeast Asian Games multi-sport event, which will be staged in the Malaysian capital of Kuala Lumpur.

Financial services company CIMB Group has extended its title sponsorship of the CIMB Classic golf event, which is held annually in Kuala Lumpur, Malaysia.

Financial services company Bank Negara Indonesia has agreed a deal to become title sponsor of the 2016 edition of the Indonesian Masters golf event.

Japanese heavy equipment manufacturer Yanmar has agreed a deal to become an official sponsor of this year’s edition of the Suzuki Cup national team football tournament.

Japanese automotive manufacturer Suzuki has retained naming rights to the Asean Football Championship national team tournament, the 2016 edition of which will begin on November 19.

Swiss stamping technology company Bruderer has entered into an Asian-focused partnership with German Bundesliga football club Borussia Dortmund.

The Dentsu Sports Asia division of Japan-based advertising and public relations firm Dentsu, and sports advisory company Sportswork Group, have signed on as the sponsorship agencies for the 2017 edition of multi-sport event the Southeast Asian Games, which will be staged in Kuala Lumpur, Malaysia.

Telecommunications company Telekom Malaysia has signed on as the first partner of the 2017 edition of multi-sport event the Southeast Asian Games.

Medical services provider Evacuation and Medical Support Unit (EMS) has extended its partnership with the Singapore Swimming Association.

Indonesian tyre manufacturer Multistrada has signed a three-year global partnership with French Ligue 1 football club Paris Saint-Germain.

Japanese automotive manufacturer Suzuki has entered into a partnership with the Vietnam Football Federation.