South-East Asia

Japanese machinery manufacturer Kubota has agreed a sponsorship deal for the 2015 Southeast Asian Games in Singapore.

The 2015 Southeast Asian (SEA) Games has signed battery manufacturer GP Batteries as its latest commercial partner.

The 2015 Southeast Asian Games multi-sport event has secured Singapore Airlines as its official airline partner.

The 2015 Southeast Asian Games multi-sport event has secured Singaporean information technology company JK Technology as its official IT equipment partner.

Financial institution Qatar National Bank has secured title sponsorship rights for the top division of club football in Indonesia, the Indonesian Super League.

Adhesive tape manufacturer Nichiban has secured a regional sponsorship deal with Spanish Liga football club Barcelona.

Malaysian oil and gas company Petronas has extended its title sponsorship of the country’s Formula One grand prix for the next three years.

Southeast Asian drinks brand Cobra Energy Drink has entered into a partnership with English Premier League football club Liverpool.

Taiwanese sporting goods supplier Victor has signed a six-year sponsorship deal with the Badminton Association of Malaysia.

Life insurance company Great Eastern Life has signed a two-year extension to its co-title sponsorship agreement with Singapore’s top football division, the S.League.

Sporting goods distributor Sunrise & Company has extended a deal to provide Yonex training and competition kit for the Singapore National Olympic Council’s (SNOC) national team.

Indonesian food and beverage company GarudaFood has signed an agreement to become Ligue 1 football club Paris Saint-Germain’s first regional partner in Asia.

Photographic and digital imaging solutions giant Canon has agreed a three-year deal to serve as the latest founding partner of the Singapore Sports Hub.

International Premier Tennis League franchise Singapore Slammers has entered into a partnership with Indian logistics company Avvashya Group.

Global courier company FedEx has reached a sponsorship agreement with the International Premier Tennis League, which commenced today (Friday) in the Philippines.

Asian financial services group DBS has agreed a naming rights sponsorship deal for the International Premier Tennis League’s Singapore Slammers franchise.

Financial services company DBS Bank has reached a deal to serve as the naming sponsor of the dragon boat and sailing races at the 2015 Southeast Asian (SEA) Games in Singapore.