South-East Asia
Juventus signs Indonesian partnership
Kuala Lumpur’s SEA Games seals apparel partnership
Thai-based sports apparel and equipment company FBT has agreed a deal to sponsor the 2017 edition of the Southeast Asian Games multi-sport event, which will be staged in Kuala Lumpur, Malaysia.
Shell refuels title sponsorship of Malaysian MotoGP race
Oil and energy giant Shell has agreed a deal to continue as the title sponsor of the Malaysian round of the MotoGP World Championship motorcycle-racing series.
Liverpool takes flight with Malaysia Airlines
English Premier League football club Liverpool has entered into a global partnership with Malaysia Airlines.
Asian Champions Trophy signs up first title sponsor
Direct selling company QNet has agreed a deal to become the title sponsor of this year’s men’s Asian Champions Trophy national team hockey tournament.
Manchester City extends with regional banking partner
Vietnamese banking group Saigon Hanoi Commercial Joint Stock Bank (SHB) has extended its partnership with English Premier League football club Manchester City.
Manchester City says game on with new regional partner in Asia
English Premier League football club Manchester City has entered into a regional partnership with Ballr, an engagement technology company that specialises in fantasy sports.
Kuala Lumpur 2017 lands new partner
Drinks products manufacturer Milo has agreed a deal to sponsor the 2017 edition of the Southeast Asian Games multi-sport event, which will be staged in the Malaysian capital of Kuala Lumpur.
Malaysian golf showpiece banks extension with title sponsor
Financial services company CIMB Group has extended its title sponsorship of the CIMB Classic golf event, which is held annually in Kuala Lumpur, Malaysia.
Indonesian Masters banks title sponsor
Financial services company Bank Negara Indonesia has agreed a deal to become title sponsor of the 2016 edition of the Indonesian Masters golf event.
Yanmar deal gives lift to Suzuki Cup
Japanese heavy equipment manufacturer Yanmar has agreed a deal to become an official sponsor of this year’s edition of the Suzuki Cup national team football tournament.
Suzuki motors on with Asean Football Championship
Japanese automotive manufacturer Suzuki has retained naming rights to the Asean Football Championship national team tournament, the 2016 edition of which will begin on November 19.
Dortmund rubber stamps Asian-focused partnership
Swiss stamping technology company Bruderer has entered into an Asian-focused partnership with German Bundesliga football club Borussia Dortmund.
Dentsu and Sportswork engaged to aid SEA Games sponsorship drive
The Dentsu Sports Asia division of Japan-based advertising and public relations firm Dentsu, and sports advisory company Sportswork Group, have signed on as the sponsorship agencies for the 2017 edition of multi-sport event the Southeast Asian Games, which will be staged in Kuala Lumpur, Malaysia.
Telekom Malaysia signs as first partner for 2017 SEA Games
Telecommunications company Telekom Malaysia has signed on as the first partner of the 2017 edition of multi-sport event the Southeast Asian Games.
Singapore swimming body extends with long-term sponsor
Medical services provider Evacuation and Medical Support Unit (EMS) has extended its partnership with the Singapore Swimming Association.
PSG signs Multistrada as global partner
Indonesian tyre manufacturer Multistrada has signed a three-year global partnership with French Ligue 1 football club Paris Saint-Germain.
Vietnam Football Federation drives off with Suzuki partnership
Japanese automotive manufacturer Suzuki has entered into a partnership with the Vietnam Football Federation.